Tag Archives: Wynncom

Wynncom launches another entry level phone – the Y23

23 Sep

After making a debut in the Indian market with 7 dual-SIM multimedia handsets and India’s first phone to sport a Hindi QWERTY keypad (the Y45), Wynncom has now added another basic handset – the Y23 – to its range of eight phones. This basic phone is also a dual-SIM handset and comes with two expandable memory card slots (each slot can accomodate a 2GB microSD card). The phone has a 1.8-inch display, FM radio and GPRS and supports audio/video playback.

The Wynncom Y23 comes in two colours – Yellow and Blue and is priced at Rs 1,895. The phone will be available at all Wynncom stores and a few other multi-brand retail outlets.

Wynncom launches the Y45, India’s first Hindi QWERTY phone

5 Sep

After debuting in the Indian handset market with 7 dual-SIM handset models nearly four months ago, Wynncom has launched its eighth model, the Y45 For a lack of better term, the Y45 has a QWERTY-like keypad with Hindi alphabets! India seems to be a booming market for QWERTY adaptations – first the Lava B5 that sported an ‘alpha’ keypad and now this.

This new dual-SIM model will also sport a dedicated key for the free SMS sending site 160by2 which will allow users to send free text messages across India, UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines. The Y45 comes preloaded with a few social networking sites like Facebook, Twitter, Nimbuzz, Snaptu and the Opera Mini browser. It has a 1.3 MP camera, Bluetooth, expandable memory up to 8GB and will offer a talktime of 7 hours. The phone is available for around Rs 3,400.

MVL Telecom makes handset foray, launches 8 new cellphones in India

24 Jun

As anticipated, MVL Telecom – a new Indian handset vendor – has launched its eight new handsets today. The handset vendor caught everyone’s attention by launching the G81 mobile phone with push-email feature and that too at a grab away price of Rs 5,000. By doing so, MVL Telecom has become the first Indian handset vendor to launch a phone with push-mail feature.

Along with the launch of the much talked about G81, MVL Telecom has also launched seven other handsets. And like we had expected, the price range of these handsets has been kept between Rs 1,400 and Rs 5,000 which reminded us of another new Indian vendor which made its debut last month. Ah! It’s Wynncom which had launched seven handsets at a similar price range of Rs 1,500 – Rs 5,000. Looks like some serious competition going on among the new players on the price-front! Anyway, check out the specs-list of each of these 8 handsets below:

MVL G81 – 2.4 inch display with optical trackpad and QWERTY keypad, JAVA-enabled, Bluetooth, push-email service, 78 MB of internal memory, expandable memory up to 16 GB, FM radio with recording, 3.2 MP camera with video recording, PC-sync support and apps like Opera Mini, Nimbuzz, Snaptu, Facebook, Twitter will be pre-installed.

MVL G80 – 2.2 inch display with QWERTY keypad, 1.3 MP camera with video recording, JAVA-enabled, Bluetooth, internal memory of 78 MB which can be upgraded to 16 GB, FM Radio, PC-sync support and a few pre-embedded apps like Opera Mini, Nimbuzz and Snaptu.

MVL G20 (dual-SIM phone) – 2.4 inch display, 1.3 MP camera with video recording, FM radio, expandable memory up to 4 GB, GPRS and Bluetooth. Users will get a boom box for extra loud sound with its purchase.

MVL G15 (dual-SIM phone) – 2.0 inch display, digital camera with video recording, Bluetooth, GPRS, FM radio and expandable memory up to 4 GB.

MVL G60 (dual-SIM phone) – 2.0 inch display with optical trackpad and QWERTY keypad, digital camera with video recording, GPRS, Bluetooth, FM radio with telescopic antenna and expandable memory up to 4 GB.

MVL G59 (dual-SIM phone) – 2.0 inch display with QWERTY keypad, digital camera with video recording, 3.5 mm audio jack, GPRS, Bluetooth, FM radio with recording and expandable memory up to 4 GB.

MVL G12 (dual-SIM phone) – 1.8 inch display, FM radio with telescopic antenna, digital camera with video recording and expandable memory.

MVL G10 (dual-SIM phone) – colour display, FM radio with recording, video playback, expandable memory and torch.

Wynncom launches 7 dual-SIM handsets in India at cut-throat prices

21 May

As expected, Wynncom has unveiled 7 dual-SIM mobile phones in India. The domestic vendor has launched these handsets in three different categories – utility phones with high battery performance and multiple language support; multimedia range with camera, video player, wireless radio and expandable memory and a QWERTY handset with a pre-embedded IM client and social networking apps. The company has launched these handsets between the price range of Rs 1,500 and Rs 5,000.

Check out the specs of these 7 handsets launched by Wynncom –

Wynncom Y50 – Dual-SIM, QWERTY keypad, 2.0 MP camera with flash, video recording, expndable memory up to 8 GB, 3.5 mm audio jack, FM Radio, MP3 player, EDGE, JAVA, Bluetooth, inbuilt motion sensor and Nimbuzz Messenger.

Wynncom Y30 – Dual-SIM , 2.0 MP camera, video recording, FM Radio, MP3 player, Bluetooth, GPRS and expandable memory up to 8 GB.

Wynncom Y22 – Dual-SIM , MP3 player, motion sensor, VGA camera, Bluetooth, GPRS and expandable memory up to 4 GB.

Wynncom Y21 – Dual-SIM , MP3 player, digital camera, video player and expandable memory up to 4 GB.

Wynncom Y20 – Dual-SIM, VGA camera with video recording, MP3 player, FM Radio, 3.5 mm audio jack and expandable memory up to 4GB.

Wynncom Y11 – Dual-SIM, MP3 player, video player, FM Radio, GPRS aNd expandable memory up to 4GB.

 Wynncom Y10 – Dual-SIM, audio player, FM radio with recording, video player and expandable memory up to 4GB.

Wynncom to launch 7 phones in India tomorrow

20 May

Wynncom, the latest Indian brand to sell phones in India, will be launching its first seven phones in India tomorrow. A part of the SAR Group – the makers of Luminous brand of batteries, invertors and power backup solutions – Wyncomm plans to become one of the top three Indian handset brands (think of Micromax, Spice and Karbonn) within the next 12 months. I had an opportunity to interact with the company’s co-founder and managing director, Arvind R Vohra, to understand how they intend to make it big in the already cluttered market. Some excerpts from my interaction.


On too many handset brands with similar products: Yes, there are many domestic brands out there but if you see closely, there are only a handful of them that can be categorised as serious players. Wynncom is a committed player and we have made significant investments in the project. We have already roped in over 300 micro-distributors across the country and our phones will be available everywhere from day one. We also have a chain of 300 service centres under World Ace, a group company. Many of the existing ‘brands’ don’t even have a single service centre.

We want to ensure that our customers get the best possible experience. As far as phones go, there is no really differentiation out there. Hardware is more or less the same across brands when it comes to phones in the Rs 1,500-Rs 5,000 price segment. The real differentiation is how you make them available across the country and back it by a wide chain of service centres.


On investments and targets: We have earmarked Rs 100 crore for 2010-11 financial year and Rs 400 crore for 2011-12 financial year. We already have over 400 employees, which again shows that we are very serious about this venture. Thanks to Luminous, we already have vast experience of sourcing and manufacturing products in China. We also understand the Indian market better.

As far as targets are concerned, we want to be one of the top three Indian cellphone brands in the next 12 months. We also want to go outside India, in 36 markets where Luminous is present, by 2012.


On after-sales service: We realise that after-sales service is very crucial. That’s why we have our own chain of service centres. The plan is that eventually these centres will also service phones from other brands.


On target audience: The buying decision is essentially driven by youth and that’s why we have roped in Saif Ali Khan as our brand ambassador. As far as markets are concerned, we are targeting the entire country. Even metros like Delhi have a huge migrant population, which could be our audience. We will bring good quality products that people will like to buy.

Domestic handset brands attracts design house Longcheer to set shop in India

17 May

India is not only the fastest growing cellphone market by new subscriber additions but is also the second largest handset market in the world with about 15 million new handsets sold every month. No wonder, Indian entrepreneurs and business houses have stepped in with their own handset brands complete with their high-profile brand ambassadors and massive marketing budgets that sponsor cricket tournaments and teams.

Micromax, a domestic brand, which began retailing its range of cellphones in 2008 is today India’s third largest handset brand and sells over a million units a month, slightly behind Samsung. The company was one of the sponsors of the recently-concluded IPL cricket tournament and has Bollywood actor Akshay Kumar as its brand ambassador.

Wynn Telecom, a newly-launched handset brand in India, has already roped in Bollywood actors Saif Ali Khan and Bipasha Basu as its brand ambassadors and claims that it will have the largest service centre footprint in the country. The company is yet to launch its handset in the market.

These are just two examples. There are many such handset brands in India, which operate only in India and are making global handset brands like Nokia and Samsung nervous. And this is exactly the kind of market that a design house like Longcheer thrives in.

Longcheer is a Singapore-based design house that designs mobile phones and related products like USB modems and data cards for other brands. The company has set shop in Noida near New Delhi with an aim to hire about 30-40 employees. Manu Nagar, the CEO of the Indian subsidary, has about 15 years of experience in this industry with his last stint being with MediaTek, the company on whose chipset platform most of these handsets from domestic brands work. Thanks to his MediaTek days, Nagar knows the needs of these handset brands and what it will take for them to thrive when competing with global handset vendors that ship over a hundred million units every year.

“Domestic brands can provide customised products aimed at local markets that these big players cannot. For instance, we can help a brand launch phones with local language keypads for individual markets throughout the country. This is simply not possible with a big global brand as they seek volumes,” says Nagar.

While a domestic player can make decent margins by selling even a few thousand units of a phone model, for a global player, the number is usually hundreds of thousands every month.

Take the dual-SIM phenomenon, which has become a very crucial feature in India thanks to the sheer number of carriers and the ensuing tariff wars. However, Nokia is yet to launch a dual-SIM phone as it fails to respond to local market needs. On his recent trip to India, Nokia’s Anssi Vanjoki, now the head of the company’s smartphone business, told us that the company has to look at the complete ecosystem, which includes carriers, before announcing a product. (Carriers resent dual-SIM phones for obvious reasons.)

But are domestic handset brands mature enough to spend some serious money to get their own industrial designs and user interfaces? After all, they have done pretty well for themselves by shopping in the streets of Shenzen and placing orders with OEMs that churn out an existing model and simply re-brand them. Nagar thinks they are. “We are already working with a couple of players,” he informs us. Wynn Telecom today announced its partnership with Longcheer and the other major player is anyone’s guess.

One area where we don’t necessarily agree is when it comes to blatant copying of both industrial design and user interfaces of major handset brands by these domestic players. Pick up any QWERTY keyboard phone from these domestic brands and nine-out-of-ten of them will look like a BlackBerry handled and almost all of them would have a BlackBerry-like user interface

Longcheer’s Nagar feels that there is a difference between ‘same’ and ‘similar.’ We agree that there might be a blurry line that separates the two but if these brands are really thinking of becoming a major international handset brand in the coming years, they need to do better than aping what the biggies have done. “That’s exactly where Longcheer comes into play,” exclaims Nagar.

Longcheer is inaugurating its Noida office tomorrow.