Tag Archives: Spice Mobiles

Spice Mobiles introduces India's first 3D phone – the View D – glasses "not required!"

25 Oct

Spice Mobiles has launched India’s first 3D phone, the Spice M-67 aka the View D, which allows users to view images, videos and the UI in 3D. No you won’t have to follow the same routine of wearing those tacky glasses just like you do while watching a 3D Television. Thanks to the auto-stereoscopic display of the the Spice View D that provides 3D experience without having to wear a headgear or glasses.

Other features include – 2.0 MP camera, FM radio, GPRS, MP3 player and an expandable slot that accommodates a 16 GB microSD card. In case if the phone is lost, a user can delete his/her confidential data by the ‘remote wipe’ feature that requires a user to send a unique SMS to the phone.

The Spice View D M-67 is darn cheap and is available for Rs 4,299 at all leading retail stores and Hotspot chains.

Homegrown brands eat into Nokia's market share in India

24 Jun

Looks like the golden era of our desi mobile handset brands has just begun. According to the Voice&Data100 Indian Telecom Survey, the Indian handset vendors have grabbed a 14 per cent share of the Indian mobile handset market this year (2009-2010) which was just 4 per cent during the last financial year (2008-2009). Nokia which calls itself an Indian brand (pun intended) now seems to face a real challenge by these domestic vendors as the Finnish giant has suffered almost 12 per cent drop in market share during this period (from 62 per cent to 52.2 per cent).

Micromax captured a 4.1 per cent market share in handset revenue, Spice Mobiles occupied a 3.9 per cent share, Karbonn had a 3 per cent share, Lava’s share stood at 1.1 per cent and Lemon and Max had 1 per cent and 0.9 per cent share respectively.

Although Nokia still has the maximum market share of 52 per cent in the Indian handset market, the revenues of the giant have sunk terribly this year. Even by expanding its product portfolio by launching 22 new devices and making the handsets available across 2,00,000 retail outlets, the giant couldn’t save its dipping revenues which suffered badly by dropping to Rs 14,100 crore this year from Rs 16,567 crore last year, according to the report.

While Nokia lost 12 per cent market share this year, Samsung gained a cumulative 7 percentage points of market share, making it the second largest handset vendor after Nokia with a market share of 17.4 per cent. LG somehow managed to occupy 5.9 per cent share but the situation of Sony Ercisson has gotten worse. With a very less variety of low-end and mid-end phones, the vendor now has a minority share in the Indian handset market.

Source: CIOL

Spice Mobiles to spend Rs 120 cr on marketing

15 Jun

Spice Mobiles is all set to spend Rs 120 crore for the marketing of its handsets. The new marketing strategy will focus on brand building in metro cities and tier I cities as the company already holds a strong presence in tier II and tier III cities. With such a huge investment, the company aims to add more number of models to its current portfolio of products that comprises 50 handsets. Spice Mobiles will introduce two to three phones every month and by the end of this year, the company will add approximately 15 new handsets to its range.