Tag Archives: Movil

Micromax loses its 'Bling'

31 Oct

Micromax, India’s largest domestic handset vendor, can no longer use the word ‘bling’ to sell its Swarovski crystal studded Q55 phone. The model is quite popular, especially among the fairer sex, but its bling campaign has fallen foul of trademark regulations. Bling Telecom, another local player which sells its phones under Movil brand, had filed a complaint with the Delhi High Court to restrain Micromax from using ‘Bling’ to sell the product. The next hearing in the case is scheduled for February 8, 2011.

While there is no doubt that the Q55 had been a hot selling phone for Micromax, we believe that the order will have limited (if any) impact on the handset vendor considering that the product is already nearing its end of life and has anyway become so popular that it need not advertise it any more.

SOURCE: Economic Times

Movil: Yet another vendor vying for the Indian handset market pie

18 Dec

It’s official now, we have lost count on the number of handset vendors operating in India. The last time we did a census, there were somewhere between 65 to 70 of them. The latest to enter this space will be Movil, which will showcase its range of CDMA and GSM phones on December 22.

Brought in India by a company called Bling Telecom, Movil is headed by Rajiv Khanna, who had earlier introduced Fly Mobile in India. It’d be interesting to see what new they bring to the table in this already over-crowded market. But with as many as 15 million new subscribers added every month and over 10 million phones sold in the same period, we don’t see many complaining about a new player. What remains to be seen is whether retailers have enough shelf space…