Tag Archives: Aircel

Aircel launches Blyk services

19 Nov

As we had reported earlier this week, Aircel today launched Blyk, an opt-in mobile marketing service. Blyk offers content, contests and deals via text and multimedia messages across categories like sports, lifestyle, entertainment and others. Blyk subscribers will receive these messages and can respond to them. Some of these messages can be questions while others can be information about latest deals or events happening in the vicinity. The system profiles the consumer over a period of six to eight weeks and offers targeted messaging/advertising.

To subscribe to Blyk, Aircel subscribers have to recharge their account with a lifetime validity Rs 74 Blyk voucher that offer talktime worth Rs 20. Blyk subscribers are expected to get special deals when they recharge their account in the future.

While not naming their advertising partners, we have learnt that Blyk has about 25-30 advertisers for India in their kitty at the moment. We are told that Blyk would be available exclusively on Aircel for at least six months, if not more.

Update: Blyk to launch in India with Aircel

16 Nov

Blyk, a mobile advertising platform that started out as an MVNO in the UK, is set to launch its services in India with Aircel. Blyk provides free talktime to its consumers in return for ads about products and brands that they like. Users of Blyk opt in for this advertising by indicating their likes and agree to receive a specified number of ads daily in return for free talktime.  The announcement will be made on November 19 in New Delhi.

Update: Blyk might not launch an MVNO in India. Instead, it is most likely to be launched as a value added service on Aircel’s network. Subscribers to this service might get discount deals based on things they like and that’s pretty much about it.

India adds 16.9 million mobile subscribers in May

29 Jun

According to TRAI’s report for telecom subscriber growth in May, India has added 16.9 million new mobile subscribers in May. With a wireless subscriber base of 617 million and the wireline subscriber base of 36 million, the total telecom subscriber base of India has crossed 653 million.

Airtel has added 3 million new subscribers in May followed by RCom and Vodafone, which added 2.8 million and 2.5 million new subscribers, respectively. While 10 out of 11 carriers have made net additions, Uninor has lost a few subscribers. Check out the subscriber additions of each carrier in the table below:


Carriers       May additions Wireless subscriber base
         (in millions)          (in millions)
         Aircel               1.6                40.07
         Airtel               3.0              133.6
         BSNL               1.05               71.6
         Idea               1.4               66.7
         MTNL               0.03                5.1
         Sistema               0.4                4.6
         RCom               2.8            107.9
         Stel               0.1                1.2
     Tata Teleservices               2.3              70.2
        Uninor           -0.008               5.0
       Vodafone              2.5            106.3

Videocon and RCom announce unlimited Internet plans

16 Jun

Videocon mobile services and RCom have announced unlimited GPRS plans for their GSM subscribers. The former has launched unlimited GPRS plan for its subscribers in Mumbai, Tamil Nadu, Haryana and Punjab. The ‘Unlimited Internet’ plan will cost Videocon subscribers Rs 96 and the pack will remain valid for a month. Download charges are not mentioned by the carrier as yet but like we know there will be fair usage cap.



RCom has announced MobileNet plan which will offer unlimited internet access to its prepaid and postpaid GSM subscribers. Users will get 2.5GB of free usage with the monthly pack and post usage of the free benefits, the download charges would cost RCom users 10 paise per 10 KB.



The operator will offer MobileNet plan in four variants which will be available at different prices:



Daily plan @ Rs 5



Weekly plan @ Rs 29



Fortnight plan @ Rs 51



Monthly paln @ Rs 99



Time for us to remind you which other carriers are offering unlimited GPRS plans  –  Aircel, Airtel, Tata DoCoMo and Uninor.

BWA spectrum auction ends, Infotel wins pan-India licence

11 Jun

After 16 days of bidding for the BWA spectrum licence, the auctions have ended today and the government is expected to raise approx Rs 38,540 crore from the sale of pan-India BWA spectrum. The total revenue that the government will rake-in together from the sale of BWA and 3G licence is nearly Rs 1.05 lakh crore.

Bharti Airtel, Reliance WiMax, Idea Cellular, Aircel, Augere Mauritius Ltd, Infotel Broadband Services, Qualcomm, Spice Internet Service Provider, Tata Communications Internet Services, Tikona Digital Networks and Vodafone Essar had participated in the BWA auctions. But unlike 3G auctions where no single carrier could get hold of a pan-India 3G licence, Infotel has won a pan-India BWA licence for Rs 12,847.77 crore. The company is a venture of HFCL Group and was launched in Punjab in 2000. Infotel offers solutions for fixed line telephony (telephone services), mobile telephony, broadband services, customized data services and VAS.

Shockingly out of these 11 companies, 5 companies – Reliance WiMax, Idea Cellular, Spice Internet Service Provider, Tata Communications and Vodafone Essar did not get BWA licence for even a single circle.

State owned operators – BSNL and MTNL, had received their share of BWA spectrum earlier from the government. Since these operators did not pay anything when they had received the spectrum, they are now liable to pay the same amount that shall be paid by other private operators.

To know more on which operator will be present in which circle and how much are each of these operators are entitled to pay to the government, check out the table below:

  Operator No of circles in which it will be present   Name of the circles     Amount spent  (Rupees in crores)
    Infotel            22 Pan-India presence 1,2847.77
    Qualcomm              4 Delhi, Mumbai, Kerala and Haryana 4,219.54
    Aircel              8 J&K, North East, Assam, Orissa, West Bengal, Tamil, Nadu, Andhra Pradesh, Bihar 3,438.01
    Bharti Airtel              4 Maharashtra, Karnataka, Kolkata, Punjab 3,314.36
Augere Mauritius Ltd. 1 Madhya Pradesh 124.66
Tikona Digital Networks 5 Himachal Pradesh, Rajasthan, Uttar Pradesh East and West, Gujarat 1,058.20

Who will offer 3G services in your neighbourhood?

19 May

Now that the 3G spectrum auction has been done and dusted with, the big question is whether your existing carrier will provide 3G services in your neighbourhood or not. Fret not, we have made it easier for you to figure that out. Now keep your fingers crossed as you go through this table and hope that your carrier’s name is along the name of the state that you live in. If it isn’t there, pray that Mobile Number Portability kicks in before 3G services begin.

Circle 3G Carriers present
Delhi Airtel, RCom and Vodafone
Mumbai Airtel, RCom and Vodafone
Maharashtra Idea, Tata Teleservices and Vodafone
Gujarat Idea, Tata Teleservices and Vodafone
Andhra Pradesh Aircel, Airtel and Idea
Karnataka Aircel, Airtel and Tata Teleservices
Tamil Nadu Aircel, Airtel and Vodafone
Kolkata Aircel, RCom and Vodafone
Kerala Aircel, Idea and Tata Teleservices
Punjab Aircel, Idea, RCom and Tata Teleservices
Haryana Idea, Tata Teleservices and Vodafone
Uttar Pradesh (East) Aircel, Idea and Vodafone
Uttar Pradesh (West) Airtel, Idea and Tata Teleservices
Rajasthan Airtel, RCom and Tata Teleservices
Madhya Pradesh Idea, RCom and Tata Teleservices
West Bengal Aircel, Airtel, RCom and Vodafone
Himachal Pradesh Airtel, Idea, RCom and STel
Bihar Aircel, Airtel, RCom and STel
Orissa Aircel, RCom and STel
Assam Airtel, Aircel and RCom
North East Aircel, Airtel and RCom
Jammu & Kashmir Aircel, Airtel, Idea and RCom

Everything you wanted to know about India's 3G spectrum auction

19 May

It took 34 days and 183 rounds of intense bidding to complete the first-ever e-auction of telecom spectrum in India. The results are stunning – the price for a Pan-India 3G spectrum slot hit Rs 16,750.58 crore from a base price of Rs 3,500 crore, the governement will make almost Rs 70,000 crore from 3G spectrum auction alone, almost double of its initial estimate of Rs 35,000 crore from both 3G and Broadband Wireless Access spectrum auctions.

However, the results, which were posted on the Department of Telecom’s website an hour ago, indicate that no carrier has won airwaves for all the 22 circles. None of these seven operators (Bharti Airtel, Aircel, Vodafone, Reliance Communications, Tata Teleservices, STel and Idea) which participated in 3G spectrum auction will have a pan-India 3G presence. The maximum number of circles which the operators have been able to bag is 13 and those operators are – Bharti Airtel, Reliance Communications and Aircel.

According to the report, Bharti Airtel has spent a whopping amount of Rs 12,295.46 crore to obtain airwaves in 13 circles whereas Aircel and Reliance Communications have spent much lesser amount of Rs 6,499.46 crore and Rs 8,585.04 crore, respectively. The reason behind this difference is the choice of circles that the three carriers opted to bid for. Each circle had a different provisional bidding price which increased with the proceedings of the 3G auction process.  

Check out the list that we’ve prepared for each carrier for you to understand how much each carrier has spent to create its presence in the circles allotted to them.

 

Bharti Airtel

Number of circles won: 13

Total cost of spectrum acquisition: Rs 12,295.46 crore

Circles where 3G services will be offered:  Delhi (Rs 3,316.93 crore), Mumbai (Rs 3,247.07 crore), Andhra Pradesh (Rs 1,373.14 crore), Karnataka (Rs 1,579.91 crore), Tamil Nadu (Rs 1,464.94 crore), Uttar Pradesh (West) (Rs 514.04 crore), Rajasthan (Rs 321.03 crore), West Bengal (Rs 123.63 crore), Himachal Pradesh (Rs 37.23 crore), Bihar (Rs 203.46 crore), Assam (Rs 96.98 crore), North East (Rs 42.30 crore) and Jammu & Kashmir (Rs 30.30 crore).

 

Aircel

Number of circles won: 13

Total cost of spectrum acquisition: Rs 6,499.46 crore

Circles where 3G services will be offered:  Andhra Pradesh (Rs 1,373.14 crore), Karnataka (Rs 1,579.91 crore), Tamil Nadu (Rs 1,464.94 crore), Kolkata (Rs 544.26 crore), Kerala (Rs 312.48 crore), Punjab (Rs 322.01 crore), Uttar Pradesh (East) (Rs 364.57 crore), West Bengal (Rs 123.63 crore), North East (Rs 96.98 crore), Jammu & Kashmir, Assam (Rs 96.98 crore), Orissa (Rs 96.98 crore) and Bihar (Rs 203.46 crore).

 

Idea Cellular

Number of circles won: 11

Total cost of spectrum acquisition: Rs 5,768.59

Circles where 3G services will be offered:  Maharashtra (Rs 1,257.82 crore), Gujarat (Rs 1,076.06 crore), Andhra Pradesh (Rs 1,373.14 crore), Kerala (Rs 312.48 crore), Punjab (Rs 322.01 crore), Haryana (Rs 222.58 crore), Uttar Pradesh (East) (Rs 364.57 crore), Uttar Pradesh (West), Madhya Pradesh (Rs 258.36 crore), Himachal Pradesh (Rs 37.23 crore) and Jammu & Kashmir (Rs 30.30 crore).

 

Tata Teleservices

Number of circles won: 9

Total cost of spectrum acquisition: Rs 5,864.29 crore

Circles where 3G services will be offered:  Maharashtra (Rs 1,257.82 crore), Gujarat (Rs 1,076.06 crore), Karnataka (Rs 1,579.91 crore), Kerala (Rs 312.48 crore), Punjab (Rs 322.01 crore), Haryana (Rs 222.58 crore), Uttar Pradesh (West) (Rs 514.04 crore), Rajasthan (Rs 321.03 crore) and Madhya Pradesh (Rs 258.36 crore).  

 

Vodafone Essar

Number of circles won: 09

Total cost of spectrum acquisition: Rs 11,617.86 crore

Circles where 3G services will be offered:  Delhi (Rs 3,316.93 crore), Mumbai (Rs 3,247.07 crore), Maharashtra (Rs 1,257.82 crore), Gujarat (Rs 1,076.06 crore), Tamil Nadu (Rs 1,464.94 crore), Kolkata (Rs 544.26 crore), Haryana (Rs 222.58 crore), Uttar Pradesh (East) (Rs 364.57 crore) and West Bengal (Rs 123.63 crore).

 

Reliance Communications

Number of circles won: 13

Total cost of spectrum acquisition: Rs 8,585.04 crore

Circles where 3G services will be offered: Delhi (Rs 3,316.93 crore), Mumbai (Rs 3,247.07 crore), Kolkata (Rs 544.26 crore), Punjab (Rs 322.01 crore), Rajasthan (Rs 321.03 crore), Madhya Pradesh (Rs 258.36 crore), West Bengal (Rs 123.63 crore), Himachal Pradesh (Rs 37.23 crore), Bihar (Rs 203.46 crore), Orissa (Rs 96.98 crore), Assam (Rs 41.48 crore), North East (Rs 96.98 crore) and Jammu & Kashmir (Rs 30.30 crore).

 

STel

Number of circles won: 3

Total cost of spectrum acquisition: Rs 337.67 crore

Circles where 3G services will be offered: Himachal Pradesh (Rs 37.23 crore), Bihar (Rs 203.46 crore) and Orissa (Rs 96.98 crore).