Yesterday, the Financial Times published a report about HTC’s plans to launch an app store of its own. The report is based on a couple of sources that claim HTC is hiring staff for the online application store including content editors. The store would have e-books, newspapers and magazines apart from apps. The team would eventually be expanded to about 100 people spread in different locations around the world.
While many might think that having independent app stores on platforms like Android is a futile effort, I believe it is becoming increasingly important for hardware vendors to ensure that they enjoy a clout of developers. Especially with the advent of Android based Internet Tablets – HTC is planning to launch one early next year.
Also, having its own app store would ensure that HTC gets a steady revenue stream after the device is sold – something that Apple has perfected with the launch of its App Store in 2008. HTC could also control the user experience with apps, games and digital content tailormade for its devices, while raking a cool 30 percent from every app that is sold.
So should HTC launch its own app store. Absolutely yes.
SOURCE: Financial Times