Micromax, India’s largest domestic handset vendor, can no longer use the word ‘bling’ to sell its Swarovski crystal studded Q55 phone. The model is quite popular, especially among the fairer sex, but its bling campaign has fallen foul of trademark regulations. Bling Telecom, another local player which sells its phones under Movil brand, had filed a complaint with the Delhi High Court to restrain Micromax from using ‘Bling’ to sell the product. The next hearing in the case is scheduled for February 8, 2011.
While there is no doubt that the Q55 had been a hot selling phone for Micromax, we believe that the order will have limited (if any) impact on the handset vendor considering that the product is already nearing its end of life and has anyway become so popular that it need not advertise it any more.
SOURCE: Economic Times