What Nokia can learn from Microsoft's WP7

12 Oct

Yesterday, Microsoft showed off the commercial version of its Windows Phone 7 (WP7) operating system (OS) as well as nine new smartphones from Dell, HTC, LG and Samsung that will run on it. The software giant has a lot at stake considering that this is the first major revamp of the OS in almost two years. Rather than updating the existing OS, Microsoft decided to start with a clean slate and build a new OS from the ground up. And what Microsoft demonstrated at the launch event (you can watch it here) was pretty impressive.

My first and only hands on experience with WP7 took place during MWC in Barcelona in February, when the OS was still a work in progress. It was not stable and things won’t run properly. But even back then, one thing was pretty clear – rather than following the heard, Microsoft decided it was time to bring something new to the table.

Rather than competing with the iPhone head-on, WP7 takes a different approach. One that might appeal to everyone – kids, youngsters, corporates. It has something for everyone. Again based purely on what we have seen today, it seems to handle social networks as well as it does PowerPoint presentations and e-mails. It seems WP7 will give Google some serious competition when it comes to online search, navigation and related services with its Bing ‘decision’ engine. WP7 is not about work anymore, work is just one of the many things it can do.

I would be worried right now if I were at Nokia. Microsoft has managed to tackle some of the biggest issues that Nokia is struggling to get rid of – most of them related to user interface. WP7’s major focus has been around a brand new user interface design, one that is uniform across all menus. An experience that does not change from one device to another. Everything has been standardised. While Nokia is still working on MeeGo, Microsoft has a portfolio of devices ready to ship along with a number of apps to sell.

It is too early to even think whether Windows Phone 7 would be able to create a niche for itself like Android did, at a time when the only smartphone that seemed to be selling came from Cupertino. But take a look at things today, the iPhone is still doing impressive numbers and Android is not far behind (some might reckon it is ahead of the iPhone). It ain’t gonna be the iPhone or one of the many Android smartphones, Windows Phone 7 will eat into Nokia’s market share in Europe and Asia (Nokia does not have a big presence in North America).

One Response to “What Nokia can learn from Microsoft's WP7”


  1. Tweets that mention What Nokia can learn from Microsoft's WP7 -- Topsy.com - October 13, 2010

    […] This post was mentioned on Twitter by Abhisek Datta, CellPassion. CellPassion said: What Nokia can learn from Microsoft's WP7 http://bit.ly/9jl80V […]

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