The changing face of Indian cellphone market

16 Aug

A couple of years ago, we used to share a joke – “soon every convenience store would have their own brand of cellphones.” It was the time when companies like Micromax were trying to set up base in the market and we were busy dismissing them and other like them as mere fly-by-night operators. Of course, we were proven wrong.



Two years down the line and our joke might be on the verge of coming true. It is only a matter of time before gadget store chains like Chroma, Future Group and Reliance among other would launch cellphones under their own brand. Chroma, for instance, already retails self-branded digital photo frames and even PCs. Future Group, meanwhile, has tied up with Tata DoCoMo to launch T24, a GSM connection that gives users loyalty points either when they shop at Future Group’s outlets or talk using the co-branded connection.



The ease with which one can launch a cellphone brand, I’m actually surprised why it has not happened yet. I have a feeling it won’t be long before we start seeing ‘Big Bazaar’ cellphones in the market.

No Responses to “The changing face of Indian cellphone market”

  1. HS August 17, 2010 at 11:58 am #

    Actually its already been done by The Mobile Store who had intorduced their PL brand called Ray but its not been doing well.

    While launching a new brand is fairly easy one needs to have a strong budget to promote it (like Maxx,MIcromax etc) else it wont be easy to convince a customer to buy.

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