It may be attracting loads of controversy over its antennae and signal strength indicators, but the iPhone 4 has also managed to get what we think is the biggest tech endorsement ever. Yes, we mean “ever.” That too without a penny being paid.
It all started on Twitter with Indian cinema star Shah Rukh Khan tweeting: “iPad…iMac…nokia…kindle…so much wifi around me feel like a holographic 3d image of myself in space.Marconi we’ve come a long way baby.” While the techies scratched their heads and wondered where on earth SRK had managed to see a Kindle with Wi-Fi, one of the biggest names in the history of the Indian cinema, Amitabh Bachchan, promptly came up with the response, “shahrukh ! May I add to your wifi world of confusion – get the iphone4 .. It is just incredible ! Ha ha.” Which would seem to indicate that the man they call the Big B has either managed to get his mitts on one (oooh! We are jealous) or is enraptured with the device. Or, of course, both.
Either way, we do not think we have seen a bigger celebrity endorsement of a tech product ever. Who said you needed big bucks to get celebs on to your product bandwagon? Even as he wrestles with all the controversy over e-mail responses, Stevie J will be smiling, we wager.