Qualcomm bets its chips on Augmented Reality in cellphones

2 Jul

Qualcomm has announced its plans to offer an AR platform and Software Development Kit (SDK) for developers to enable them to create AR apps and services. The SDK is based on computer vision technology the company had recently acquired from Imagination Computer Services GmbH. Unlike current AR apps that rely on GPS (to determine the user’s location) and compass (to determine the direction the user is facing), Qualcomm claims that their technology will give users “an enhanced experience by allowing computer graphics to be tightly aligned with real world objects.”



The AR platform will currently work on Android smartphones, which serves well for Qualcomm since most of the high-end Android smartphones are running on its Snapdragon chipset that features a 1 GHz processor.



Qualcomm already has toy-maker Mattel roped in and has also set up an AR game studio at Geogia Tech’s Atlanta campus. It has also announced a developer challenge that will kick off this Fall when the SDK is made available.

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  1. Tweets that mention Qualcomm bets its chips on Augmented Reality in cellphones -- Topsy.com - July 2, 2010

    […] This post was mentioned on Twitter by Augmented World. Augmented World said: cellpassion: Qualcomm bets its chips on Augmented Reality in cellphones – http://bit.ly/aQF8i2 […]

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