Homegrown brands eat into Nokia's market share in India

24 Jun

Looks like the golden era of our desi mobile handset brands has just begun. According to the Voice&Data100 Indian Telecom Survey, the Indian handset vendors have grabbed a 14 per cent share of the Indian mobile handset market this year (2009-2010) which was just 4 per cent during the last financial year (2008-2009). Nokia which calls itself an Indian brand (pun intended) now seems to face a real challenge by these domestic vendors as the Finnish giant has suffered almost 12 per cent drop in market share during this period (from 62 per cent to 52.2 per cent).

Micromax captured a 4.1 per cent market share in handset revenue, Spice Mobiles occupied a 3.9 per cent share, Karbonn had a 3 per cent share, Lava’s share stood at 1.1 per cent and Lemon and Max had 1 per cent and 0.9 per cent share respectively.

Although Nokia still has the maximum market share of 52 per cent in the Indian handset market, the revenues of the giant have sunk terribly this year. Even by expanding its product portfolio by launching 22 new devices and making the handsets available across 2,00,000 retail outlets, the giant couldn’t save its dipping revenues which suffered badly by dropping to Rs 14,100 crore this year from Rs 16,567 crore last year, according to the report.

While Nokia lost 12 per cent market share this year, Samsung gained a cumulative 7 percentage points of market share, making it the second largest handset vendor after Nokia with a market share of 17.4 per cent. LG somehow managed to occupy 5.9 per cent share but the situation of Sony Ercisson has gotten worse. With a very less variety of low-end and mid-end phones, the vendor now has a minority share in the Indian handset market.

Source: CIOL

No Responses to “Homegrown brands eat into Nokia's market share in India”

  1. thakur June 24, 2010 at 7:12 pm #

    I feel Nokia’s global market share is going to decrease to 30% in the next few years

  2. Petabro June 25, 2010 at 12:35 am #

    It may even go down to 25%

  3. Deepak Kumar June 25, 2010 at 11:52 am #

    Worry Not!
    Soon these Desi players will be every where in world and NOKIA; because of it’s slow and lazy policies will be loosing market share every second. they are too lazy in launching their product in market fast. it takes almost 10 month for their products to come in customer’s hand. and they are not creative as other look at some designs of LAVA A9, Micromax X100, Gamolution and many more. now C1 & C2 sereies has been announce but will comes in market by march2011.

  4. Deepak Kumar June 25, 2010 at 11:53 am #

    Very Soon it will be only 15-18% to my calculations

  5. Thakur June 25, 2010 at 7:42 pm #

    Can you share your calculations

  6. Nokia June 28, 2010 at 4:27 am #

    I do not believe market share will go below 35%

  7. adarsh July 4, 2010 at 11:07 pm #

    it very soon nokia share 62%


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