Spice Mobiles to spend Rs 120 cr on marketing

15 Jun

Spice Mobiles is all set to spend Rs 120 crore for the marketing of its handsets. The new marketing strategy will focus on brand building in metro cities and tier I cities as the company already holds a strong presence in tier II and tier III cities. With such a huge investment, the company aims to add more number of models to its current portfolio of products that comprises 50 handsets. Spice Mobiles will introduce two to three phones every month and by the end of this year, the company will add approximately 15 new handsets to its range.

No Responses to “Spice Mobiles to spend Rs 120 cr on marketing”

  1. Vishal Makkar June 15, 2010 at 1:48 pm #

    Spice handsets suck… Build quality is poor. They should better spend money on improving quality.

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