Why we did not cover the iPhone 4G story

21 Apr

Over the past couple of days, the blogosphere has been abuzz with Gizmodo scoring the ultimate scoop by getting hold of what is now confirmed is going to be the 2010 version of the iPhone. However, after an initial report, we did not actively report on the story. Many of our readers have been asking us for our thoughts on the device and why we haven’t been covering it, here’s why.

What’s important to know over here is how Gizmodo actually got hold of the device in the first place. The story goes something like this – an Apple engineer leaves the device behind at a bar. Another guy picks the device and instead of handing it over to the bar manager, takes it home and calls Apple’s customer care centre to return it to its owner. Apple’s reps have no clue of the device and don’t bother following it up. The dude contacts Gizmodo, who pay him $5,000 to get the device.

It is the last thing that bothers me the most. Gizmodo knew that the guy was not the owner of the device and it was not for him to sell it. Though not stolen, the act of selling someone else’s belonging comes pretty close. The amount of $5,000 would be loose change for Gawker Media, when they know that the leak would generate traffic on Gizmodo that would easily generate much more in revenues.

What’s more, Gizmodo went ahead and blew the covers off the Apple engineer who lost the device. Who knows, he might have been fired by Apple by then but by making his identity public, it would only be more difficult for him to score another job. I don’t really understand what Gizmodo’s intentions were when they made it public. The engineer wasn’t a public face whose one mistake had to come under public spotlight. Basically, the post was ‘one more’ update in the series that would ensure more page views and revenues for Gizmodo.

I have been a big fan of Gizmodo, even before I co-founded CellPassion. I have even taken Brian Lam’s autograph for a friend, when I met him at MWC in 2008. And now, I feel let down.

I won’t be writing about any of the stuff that Gizmodo has uncovered about the iPhone 4G. Yes, I have read it in detail and you can do the same by visiting that blog. No, I won’t even link it to them.

No Responses to “Why we did not cover the iPhone 4G story”

  1. Ashish Pandey April 23, 2010 at 2:09 pm #

    Rajat I am a fan… Bravo… In this TRP age, very few scribes can dare to even think like this

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