IPL content available on your mobile phone by dialling 08 123 123 123!

24 Mar

IPL has found a new sweetheart in mobile phones. With July System’s MIX platform, IPL content is readily available on mobile phones for free by just dialling toll free number 08 123 123 123. A link will be messaged after when you dial and you’ll be able to check out live score, ball-by-ball updates, action replays, video scorecards and cheerleader videos. The service has recorded 2,000 hours of video downloads since the opening of IPL season (in just 12 days).


Smartphone owners have the advantage of watching high quality videos but are the people who do not carry such fancy phones ignored? No, definitely not! They can watch content in slow motion and since we tried watching slow motion videos, we can say it wasn’t bad at all.


The guys at July Systems also claim that this service is just not hit among Indians, they’re also getting calls from carriers of El Salvador, Haiti requesting them to deliver IPL content on their networks.  


So what’s next on their agenda? Well, they showed a great deal of interest in ‘Shera’ (mascot for CWG 2010) and soccer (FIFA World Cup 2010). We’ll keep tuned in.

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