Ballmer takes wraps off Windows Phone 7 series

15 Feb

Windows Phone 7

Microsoft CEO has unveiled the Windows Phone 7 series at the Mobile World Congress 2010.  As expected, the new platform offers a fresh approach to the mobile version of the Windows OS, which has so far been represented by different versions of Windows Mobile. Among the highlights are an integrated experience that will combine Xbox Live and Zune music and a new, holistic design system that informs every aspect of the phone, from its visually appealing layout and motion to its function and hardware integration. The new Start screen comes with dynamically updated live tiles, which show users real-time content directly, breaking the mold of static icons that serve as an intermediate step on the way to an application. Create a tile of a friend, and the user gains a readable, up-to-date view of a friend’s latest pictures and posts, just by glancing at Start.

Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query. All of which makes for an interface and experience that is a very far cry from the existing Win Mo one and more in line with what the likes of Android are serving up. 
Microsoft boss Steve Ballmer however, believes that the new Windows Mobile will be very different from its contemporaries. “In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences,” he said, with typical ebullience.
Partners from around the world have committed to include Windows Phone 7 Series in their portfolio plans. They include mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. The first phones will be available by holiday 2010.

For the complete press release, click here.

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