S Tel launches GSM services in India

16 Dec

S Tel today became the latest entrant in the Indian cellular market with the launch of its GSM services in Himachal Pradesh. The carrier, which is a joint venture between Siva Group and Bahrain Telecommunications Company (Batelco), has license to operate a GSM network in six other circles – Odisha, Bihar & Jharkhand, Jammu & Kashmir, Assam and North East.

Just like Uninor, which is a joint venture between Unitech Wireless and Telinor of Norway, S Tel is claiming that it will focus on simple, transparent tariff plans with no hidden costs. Currently, it has two plans – 1 paisa per second and 50 paise per second – for all local and STD calls.

S Tel has tied up with Indiatimes to provide an array of VAS content and has also set up a separate call centre dedicated to VAS. Besides a robust traditional distribution network, S Tel will leverage Non Traditional channels (NTCs) to make its products available at the consumer’s doorstep. NTCs will include business units such as insurance agencies, cable operators, courier services and Ground Panchayats that are characterised by high customer interaction touch points.

No Responses to “S Tel launches GSM services in India”

  1. Sukh Dugal December 16, 2009 at 7:08 am #

    Think this is spelled Istel?

  2. Rajat Agrawal December 18, 2009 at 2:20 am #

    Nope. It is S Tel.

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