Nokia hits emerging markets with its new services and 7 devices!

6 Nov

Nokia has revealed its plans for tapping the rural segment of emerging markets like India and African countries. This time the company is not just looking at ultra-low cost handsets but also some services that have been developed keeping in mind the information needs of the rural population.

Mail on Ovi: This service is enabled in some upcoming devices running on the Symbian S40 platform and makes Internet surfing very enjoyable. ‘Mail on Ovi’ lets you create a new e-mail account directly from the home screen of your cellphone. 

Nokia Life Tools: Along with Mail on Ovi, the Finnish giant is also launching Nokia Life Tools. This SMS-based service will enable users to get relevant information like prices and availability of seeds, fertilizers, pesticides along with a weather forecast. The content has been sourced from Reuters Market Light while Idea will be the carrier for the pilot run of this service. The pilot will be enabled on the Nokia 2600 classic and the Nokia 1680, and will be available in Marathi, Hindi and English languages. 

Nokia 7100 Supernova: The Nokia 7100 Supernova is expected for a launch at the end of Q4 of 2008. This phone is another addition to the Supernova collection with features like FM radio, 1.3 MP while supporting Mail on ovi. It is estimated to retail at Euro 75 before (approximately Rs 4,600) subsidies and taxes.

Nokia 5130: The Nokia 5130 looks pretty familiar to its other siblings of the XpressMusic range. With a music player, FM radio, 2 MP camera and a standard 3.5 mm connector for headphones. It is estimated to retail at Euro 90 (approximately Rs 5,500) before subsidies and taxes and is expected to launch in the first quarter of 2009.

Nokia 2320 classic, Nokia 2323 classic and Nokia 2330: All the three devices promise Good looks without acting pricey. The three also facilitate internet usage through Mail on Ovi and Nokia Life Tools. The three are ready for a launch in second quarter of 2009 and priced at EUR 50 (approximately Rs 3,000) before taxes and susidies.

Nokia 1202: Nokia claims the new 1202 to be it’s lowest cost device with standard features like flashlight, extended battery life, loud ringtones and a phone book for up to five users. Priced at EUR 25 (approximately Rs 1,500) before subsidies and taxes, the handheld is expected to launch in Q4 of 2008.

Nokia 1661: This handheld is priced at 30 EUR (approximately Rs 1,800) before subsidies and taxes. The 1661 claims to be the Nokia’s lowest cost colour phone with FM and a large colour screen and is expected to launch in the first quarter of 2009.

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